Motify • Personal Trainings

Conception

The Motify app helps you choose a personal training program from a wealth of high-quality content in each area. It was necessary to do a UX analysis of possible problems and suggest improving the current functionality.

The approach

After discussing the list of prepared problems from a UX point of view, a design was prepared that solved these problems.

Personification

Personification is the key to increasing KPI. Knowing a person makes the service better, and helps sell, like a traveling salesman. For this purpose, neural networks like Yandex Crypta are created.

The minimum is to determine gender by Facebook account or find out gender upon registration. The concept is made taking into account women's personalization.

Color scheme

Sport is movement, joy, and victory. It is a sea of emotions. Two colors create excellent interface uniformity but do not cope with the elements that should be interactive and involved in choice.

Navigation and section accent

Game mechanics

The interface already has awards available on the user page. It is necessary to motivate them to go to this section and improve their results. This will give an active user.

Home screen states

The user's work is based on interaction with the application. A static application, without attention to the user's tasks, is a bad service. Like a barista who constantly offers coffee instead of a bun with a drink.

First use

The user sees the interface for the first time, we tell them that there will be content here and suggest the first step they expect.

Revisit 1

Workouts selected but not scheduled. Remind about previously selected workouts. Personalization: Add the block "You viewed".

Revisit 2

Training is planned.

We remind and help

We explicitly give the user the action: Choose a program or training. The choice leads to the planning feared above. Often people put materials in their favourites and do not return to them. For this, I propose to remind the user about the unfinished action: The training(s) are not planned.

Visual uniqueness of objects

A book is different from a magazine, a magazine is different from a newspaper. These objects are metaphors for the real world. In the interface, it is important to create and save metaphors of semantic objects for different types of content and simplify interaction.

Scrolling

The human brain strives for simplification: quick and easy information. Overcoming is a load. For this reason, the scrolling effect occurs. A person can scroll and look at the feed for a long time. I suggest following the large media services - making an endless feed at the end, in which to provide for the insertion of recommendation blocks.

Trainer's page

Important information on the first screen. Consistent emphasis - coach assessment, training, training programs.

Empowering people to play sports in free time