Case Studies
2020
Yandex • Video Service

Modernizing the new video service to handle millions

Conception

As part of his work for Yandex, he was also involved in the TV broadcast service - Yandex Ether, accessible from the company's main page. More than 3 million users visited the service daily. During his work, the service grew and became the Yandex Video page for several years.

The approach

In working on UX, we started with personalization. The “What to watch” page automatically adjusts to the user’s preferences, trying to recommend relevant content. Navigation is made in such a way as to present all available video content that can be watched on par with TV channels.

Tinkoff • Landing
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